Whitening Starts with Cleansing

Daily stresses such as prolonged exposure to ultraviolet rays, air-conditioning and busy lifestyles can upset the skin's natural balance. This causes skin problems such as dullness, dryness and the accumulation of melanin, leading to dark spots and uneven skin tone. 

Shu Uemura believes that balanced skin is an essential factor in whitening care for translucent, beautiful skin. Cleansing must be gentle enough to not upset skin's natural balance, yet effective enough to ensure skin is purified before applying skin products. For the first time, Shu Uemura has developed a cleansing oil to achieve optimum whitening efficacy.

Taking aspiration from the power and refined, concentrated beauty of the sakura, Shu Uemura went further to uncover the secret to whitening. The result is White Recovery EX+ Brightening Cleansing Oil.

Two active ingredients - prune extract and sakura leaf extract, embody the beauty of nature to gently and immediately remove all traces of makeup while visibly illuminating and clarifying skin in preparation for whitening skincare. The brightening effect is coupled with a soothing, fresh fragrance that blends base notes of balsam and vanilla with an alluring floral body and a crisp citrus-based top note encompassing bitter orange and grapefruit.

This cleansing oil gives ultimate yet effortless cleansing action while enriching skin, and providing ideal comfort.

Shu Uemura's beauty tips:
  • Use it daily, even without makeup, as it helps to improve your skin condition.
  • Don't forget to remove the sunscreen on your skin with cleansing oil as well.

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